What is marketing?
Marketing is identifying the needs and wants of a particular consumer segment
and satisfying those needs in a strategic manner.Targeted marketing produces
even better results than general and broad based marketing and advertising.
|
|
Why should I market?
Simply put - if you don't market to your customers your competition will.
Every day consumers are bombarded with millions of images. You need to
make sure your image is one of them.Reminding customers of a past purchase
just before the occasion repeats is the easiest sale you will ever make and it is
virtually the least expensive way to put your name in front of your customer. |
|
How can you help me?
Are you using your Point of Sale system to your advantage? Are you sending
reminder letters to your past customers for birthday, anniversary and holiday
purchase when the occasion repeats?
Often the biggest barrier to marketing with reminder letters is not knowing where to start or how to
use the features in your point of sale system.
Sometimes it's simply not having the time to do it - you want to market but
something always comes up.We can help you in both of these situations. We can
train you to do your own marketing, or we can do your marketing or parts of your
marketing for you. |
|
